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实验三

news 2026/5/12 15:00:22

任务一：导入数据

创建两个数据表

Hive QL代码

USE default;  -- 选择使用名为 default 的数据库DROP TABLE IF EXISTS ccf_offline_stage1_train;
CREATE TABLE ccf_offline_stage1_train (user_id STRING,merchant_id STRING,coupon_id STRING,discount_rate STRING,distance STRING,date_received STRING,`date` STRING
) -- 创建新表，包含7个字段
-- 这里 data 要打 `` 的原因是data是关键字
ROW FORMAT DELIMITED
FIELDS TERMINATED BY ','  -- 指定数据文件使用逗号(,)作为字段分隔符（CSV格式）
STORED AS TEXTFILE  -- 数据以文本文件格式存储
TBLPROPERTIES ("skip.header.line.count"="1"
); -- 表属性设置：跳过外部数据文件的第一行（通常是标题行）DROP TABLE IF EXISTS ccf_online_stage1_train;
CREATE TABLE ccf_online_stage1_train (user_id STRING,merchant_id STRING,action STRING,coupon_id STRING,discount_rate STRING,date_received STRING,`date` STRING
)
ROW FORMAT DELIMITED
FIELDS TERMINATED BY ','
STORED AS TEXTFILE
TBLPROPERTIES ("skip.header.line.count"="1"
);LOAD DATA LOCAL INPATH '/workspace/hive_coupon/ccf_offline_stage1_train.csv'
-- 从本地(LOCAL)文件系统（不是HDFS）加载文件
OVERWRITE INTO TABLE ccf_offline_stage1_train;
-- 覆盖写入新数据到之前的表中LOAD DATA LOCAL INPATH '/workspace/hive_coupon/ccf_online_stage1_train.csv'
OVERWRITE INTO TABLE ccf_online_stage1_train;

执行结果

查询验证数据加载成功

Hive QL代码

USE default;SELECT * FROM ccf_offline_stage1_train LIMIT 5;
-- 从 ccf_offline_stage1_train 表中查询所有字段（* 表示所有列），只返回前五列
SELECT * FROM ccf_online_stage1_train LIMIT 5;
SELECT COUNT(*) FROM ccf_offline_stage1_train;
-- 统计 ccf_offline_stage1_train 表中的总行数
SELECT COUNT(*) FROM ccf_online_stage1_train;

执行结果
- 查询
- 计数

任务二：基本数据查询

查询⽤户⾏为数量

Hive QL代码

USE default;SELECTCASE actionWHEN '0' THEN 'CLICK'WHEN '1' THEN 'BUY'WHEN '2' THEN 'RECEIVE'ELSE CONCAT('UNKNOWN_', action)END AS behavior, -- 将原始的动作编码转换为有意义的英文名称COUNT(*) AS total_count -- 计算每种行为出现的总次数
FROM ccf_online_stage1_train -- 从名为 ccf_online_stage1_train 的数据表中读取数据
GROUP BY action -- 按原始的动作编码进行分组统计
ORDER BY total_count DESC; -- 按行为数量从高到低排序

举例

假设原始数据是：0,0,1,0,2,1

分组之后

组1 (action='0'): 记录1, 记录2, 记录4
组2 (action='1'): 记录3, 记录6
组3 (action='2'): 记录5

对每个组分别统计行数

组1: COUNT(*) = 3
组2: COUNT(*) = 2  
组3: COUNT(*) = 1

执行结果

查询指定商家优惠券使⽤情况

Hive QL代码

USE default;DROP TABLE IF EXISTS onlineconsumption_table;
CREATE TABLE onlineconsumption_table AS -- 这里的AS是创建表的语法关键字，表示"基于查询结果创建表"
SELECTmerchant_id,SUM(CASE WHEN coupon_id IS NOT NULL AND `date` IS NULL THEN 1 ELSE 0 END) AS negative_samples,SUM(CASE WHEN coupon_id IS NULL AND `date` IS NOT NULL THEN 1 ELSE 0 END) AS normal_consumption,SUM(CASE WHEN coupon_id IS NOT NULL AND `date` IS NOT NULL THEN 1 ELSE 0 END) AS positive_samples
FROM ccf_online_stage1_train
GROUP BY merchant_id;SELECT * FROM onlineconsumption_table LIMIT 20;

执行结果

任务三：数据聚合分析

商家周边活跃顾客数量统计

Hive QL代码

USE default;DROP TABLE IF EXISTS merchant_distance_active_customers;
CREATE TABLE merchant_distance_active_customers AS
SELECTmerchant_id,NVL(distance, 'UNKNOWN') AS distance_bucket,COUNT(DISTINCT user_id) AS active_customer_count
FROM ccf_offline_stage1_train
GROUP BY merchant_id, NVL(distance, 'UNKNOWN');SELECTmerchant_id,distance_bucket,active_customer_count
FROM merchant_distance_active_customers
ORDER BY merchant_id, distance_bucket
LIMIT 50;

执行结果

其中第一列是商家ID，第二列是距离x，第三列是数目

商家正样本比例统计

Hive QL代码

USE default;DROP TABLE IF EXISTS merchant_positive_ratio;
CREATE TABLE merchant_positive_ratio AS
SELECTmerchant_id,positive_samples,negative_samples,normal_consumption,(negative_samples + normal_consumption + positive_samples) AS total_samples,CASEWHEN (negative_samples + normal_consumption + positive_samples) > 0 THENpositive_samples / CAST((negative_samples + normal_consumption + positive_samples) AS DOUBLE)ELSE 0.0END AS positive_ratio
FROM onlineconsumption_table;SELECTmerchant_id,positive_ratio,positive_samples,total_samples
FROM merchant_positive_ratio
ORDER BY positive_ratio DESC, positive_samples DESC
LIMIT 10;

执行结果

任务四：复杂查询与分析

优惠券使用时间统计

Hive QL代码

USE default;DROP TABLE IF EXISTS coupon_usage_interval_stats;
CREATE TABLE coupon_usage_interval_stats AS
WITH offline_clean AS (SELECTCASE WHEN coupon_id IS NOT NULL AND coupon_id != 'null' THEN coupon_id ELSE NULL END AS coupon_id,CASE WHEN `date` IS NOT NULL AND `date` != 'null' THEN `date` ELSE NULL END AS date_consumed,CASE WHEN date_received IS NOT NULL AND date_received != 'null' THEN date_received ELSE NULL END AS date_receivedFROM ccf_offline_stage1_train
),
coupon_usage AS (SELECTcoupon_id,DATEDIFF(TO_DATE(FROM_UNIXTIME(UNIX_TIMESTAMP(date_consumed, 'yyyyMMdd'))),TO_DATE(FROM_UNIXTIME(UNIX_TIMESTAMP(date_received, 'yyyyMMdd')))) AS usage_intervalFROM offline_cleanWHERE coupon_id IS NOT NULLAND date_consumed IS NOT NULLAND date_received IS NOT NULL
),
usage_counts AS (SELECTcoupon_id,COUNT(*) AS usage_count,AVG(usage_interval) AS avg_usage_intervalFROM coupon_usageGROUP BY coupon_id
),
total_usage AS (SELECT SUM(usage_count) AS total_usage_count FROM usage_counts
)
SELECTu.coupon_id,u.usage_count,ROUND(u.avg_usage_interval, 2) AS avg_usage_interval
FROM usage_counts u
CROSS JOIN total_usage t
WHERE u.usage_count > t.total_usage_count * 0.01;SELECTcoupon_id,usage_count,avg_usage_interval
FROM coupon_usage_interval_stats
ORDER BY usage_count DESC, coupon_id
LIMIT 100;

执行结果

优惠券折扣率统计

Hive QL代码

USE default;DROP TABLE IF EXISTS coupon_usage_rate_stats;
CREATE TABLE coupon_usage_rate_stats AS
WITH offline_clean AS (SELECTCASE WHEN coupon_id IS NOT NULL AND coupon_id != 'null' THEN coupon_id ELSE NULL END AS coupon_id,CASE WHEN `date` IS NOT NULL AND `date` != 'null' THEN `date` ELSE NULL END AS date_consumed,CASE WHEN discount_rate IS NOT NULL AND discount_rate != 'null' THEN discount_rate ELSE NULL END AS discount_rateFROM ccf_offline_stage1_train
),
coupon_totals AS (SELECTcoupon_id,MAX(discount_rate) AS discount_rate,COUNT(*) AS total_count,SUM(CASE WHEN date_consumed IS NOT NULL THEN 1 ELSE 0 END) AS used_countFROM offline_cleanWHERE coupon_id IS NOT NULLGROUP BY coupon_id
),
final_stats AS (SELECTcoupon_id,used_count,total_count,CASE WHEN total_count > 0 THEN used_count / CAST(total_count AS DOUBLE) ELSE 0.0 END AS usage_rate,CASEWHEN discount_rate LIKE '%:%' THEN 'threshold'ELSE 'direct'END AS discount_type,CASEWHEN discount_rate LIKE '%:%' THENCASEWHEN CAST(SPLIT(discount_rate, ':')[0] AS DOUBLE) > 0 THEN(CAST(SPLIT(discount_rate, ':')[1] AS DOUBLE) / CAST(SPLIT(discount_rate, ':')[0] AS DOUBLE)) * 100ELSE NULLENDELSE(1 - CAST(discount_rate AS DOUBLE)) * 100END AS discount_percentageFROM coupon_totals
)
SELECTcoupon_id,ROUND(usage_rate, 4) AS usage_rate,used_count,total_count,ROUND(discount_percentage, 2) AS discount_percentage_value,discount_type
FROM final_stats;SELECTcoupon_id,usage_rate,used_count,CONCAT(CAST(discount_percentage_value AS STRING), '%') AS discount_percentage,discount_type
FROM coupon_usage_rate_stats
ORDER BY usage_rate DESC, used_count DESC, coupon_id
LIMIT 10;